Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs more than 70,000 people and markets its products in more than 150 countries. Throughout our 120+ year history, Abbott people have been driven by a constant goal: to advance medical science to help people live healthier lives. It's part of our heritage. And, it continues to drive our work. Today, approximately 90,000 employees around the world share the passion for "Turning Science Into Caring." It's a commitment to focusing on what matters most: life and the potential it holds when we are feeling our best.
Abbott prides itself on being recognized as a good place to work because we strive to provide an environment that enables employees to succeed. We have received numerous local, national and international distinctions for our commitment to workplace excellence. Our programs range from award winning health care benefits to a variety of convenience and wellness services and long-term retirement benefits
Abbott is one of the most admired companies in the world (Fortune) and is in Sweden perceived as one of the best places to work.

Abbott Diabetes Care (ADC)

Abbott Diabetes Care is developing products to reduce the discomfort and inconvenience of blood glucose monitoring; introducing systems that are easier to use, require less blood and provide faster results.
Based in Alameda, California, Abbott Diabetes Care designs, develops and manufactures several leading-edge glucose monitoring systems and test strips for use in both home and hospital settings. Among its leading brands are the FreeStyle Navigator® system, FreeStyle Lite® system, the FreeStyle Freedom Lite® system and the Freestyle Precision® system.
In addition to monitoring systems and diabetes management products, Abbott Diabetes Care also focuses on educating people with diabetes on how they can make every day choices to help themselves - and live active, healthy lives.
The vision for Abbott Diabetes Care Nordics is to be perceived as the best diabetes care partner for both customers and patients.
For more information about the Abbott Diabetes Care products see appendix and https://


Nordic Product Manager

Abbott Diabetes Care

The role

The Product Manager Nordic is part of the Nordic marketing team who is responsible for the marketing strategy and tactics in the Nordic community. The team consists of a Nordic Brand Manager and two Nordic Product Managers
The team works in close collaboration with local country management and the local sales organisations.

Purpose of the role:

· Driving the development of customer and consumer focused marketing programs for Abbott Diabetes Care in Nordics to include both product/portfolio and service offerings, in close cooperation with the local sales organizations.
· Implementation of those programs, including sales materials and direct to consumer marketing campaigns, for local country utilisation that maximise the return on investment for the franchise via all channels and customer touch-points.
· Liaison with internal and external partners to ensure that marketing programs deployed are in line with area requirements.

Major responsibilities

1. Understanding the customer and the consumer – be familiar with the key customer and consumer needs in the diabetes management space.

2. Building up a close collaboration with KOL in both Sweden and Finland - be responsible to build a network of KOL in both countries as well creating advisory boards.

3. Marketing program development – Drive in the development of the Regional HCP and Direct to Consumer Marketing Programs; ensuring buy-in from sales organizations across the region prior to roll-out. Programs must be focused on target patients and utilize the appropriate channel type to engage HCPs and consumers and maintain a compelling two-way dialogue to ensure business retention.

4. DTC infrastructure development: recommend to the organization regarding the use of outbound marketing programmes including the identification of the appropriate media (online, social networking, call centre involvement, database management, TV and print advertising as appropriate).

5. Database marketing: propose ways in which we can best utilize our in-house consumer database more pro-actively to engage with target consumers.

6. Value proposition: Assist in creating a proprietary consumer loyalty Programme or developing a service that achieves the goal of increasing meter activation and consumer retention through the use of a clear pull strategy. Lead the execution of the agreed value proposition, working closely with ADC Marketing and Customer Service teams and external agencies as appropriate.

7. Campaign development: manage the development of appropriate HCP and consumer directed marketing campaigns for use across Nordic region. Ensure buy-in from local affiliates, and on-time delivery of approved materials.

8. Market research – manage specific market research projects. Ensure findings are expressed as clear recommendations and communicated to key stakeholders.

9. Strategic planning – assist in the development of the Nordic Marketing Plan, in cooperation with Nordic Marketing Manager and Country Managers.

10. Metrics - undertake any campaign effectiveness monitoring, with market research as necessary, to understand the return on investment of key initiatives.

11. Budget - have full budgetary responsibility for designated projects as appropriate, ensuring they are maintained within spending limits.

12. External relations – be part of ADC’s congress and meeting participation, including participation in FEND, EASD and ISPAD meetings, as well as local congresses and meetings.

Requested candidate profile, key competencies and qualifications

· Educated to degree level, with qualification in marketing or management.
· Product Management experience (2+yrs) of developing, maintaining and delivering on marketing programs in the health care sector.
· Knowledge and experience of direct to consumer or OTC marketing would be an advantage.
· Experience in database marketing, call centre management, or online marketing would be an advantage.
· Sales and/or sales management would be an advantage.
· Medical/scientific background would be an advantage.
· Knowledge of the diabetes market would be an advantage.
· Willingness to travel and work on a Nordic level. Travel requirement is up to 35% of working time.
· A proven ability to oversee all marketing, advertising and promotional activities.
· Fluent in spoken and written English preferably also in finish.

For more information about the role, questions and application contact Joakim Folmer-Hansen, Consultant at PeakSearch.
Tel +46-(0)8-545 00 100, Mob +46-(0)72-585 95 07
Web Abbott Diabetes Care https://