Our business idea: To make life easier for people with intimate healthcare needs

Coloplast is a successful Danish group since 1957, which develops, manufactures and markets medical devices in the business areas ostomy care, urology and continent care, as well as wound and skin care for a global market. Coloplast develops products and services that make life easier for people with very personal and private medical conditions. Working closely with the people who use our products, we create solutions that are sensitive to their individual needs. We call this intimate healthcare.

The Group has more than 11,000 employees and has a turnover of 20 billion SEK. Coloplast Sweden AB is a sales subsidiary based in Kungbacka just south of Göteborg with a turnover of approximately 430 million SEK and a market leader in several areas.

Serving the Swedish market for decades, the subsidiary has a strong position in the Swedish market and has high ambitions for accelerating growth in the future. The organization consists of 35 dedicated and highly engaged individuals who all have a strong connection to the company’s mission and delivering great results, ensuring that the Swedish market and customers are served in the best possible way with innovative products and services. We work closely together with the global teams in Coloplast and are proud to be part of an industry-leading healthcare company that strives to make a difference to people with intimate healthcare needs.

Coloplast products make a difference and provide sense of security for users with special needs. For more information about the company and our products see Coloplast's website http://www.coloplast.se

 

Market Manager Ostomy Care

The position as Market Manager Ostomy Care

Coloplast Sweden is looking for a highly motivated and skilled Ostomy Care Market Manager to defend and build on our strong position in the Swedish ostomy market. You will be responsible for the strategic direction of one of Coloplast flagship business areas and have a pivotal role in the success of the company with excellent career opportunities nationally or internally if you prove successful. In the role you will be responsible for developing strategic plans that engages a wide array of stakeholders from the national reimbursement authority to patient organisations and creating impactful and engaging campaigns for Healthcare professionals and consumers. The role also offers a good balance between strategic thinking/planning, executing parts of it yourself and driving a large part of the execution with our sales teams.

This is a role for a driven marketer who can take a strategic and analytical view of the market, identify growth opportunities and act on it. To be successful you will develop a strategic marketing plan, engage with key stakeholders and customers yourself, while continuously executing campaigns through the sales teams. You will have to be a strong communicator that engages and motivates the sales teams and passionately communicate the benefits of the OC range to customer groups in all channels. Further, you will develop relationships our Global Marketing team to create campaigns and provide input on product development. Finally, you should not be afraid to challenge status quo and develop new go to market strategies.

You will report to the Head of Marketing and be part of the local communication management team.


Key Responsibilities

• Set the overall marketing direction for the Ostomy Care (OC) business in Sweden and actively, effectively, and continuously communicate it to the organization to ensure target achievement
• Ensure the strategy is implemented by the sales teams, has time in field as a priority and work to ensure activities are coordinated with other function, business areas and priorities
• Actively develop, review, and execute on the Swedish pipeline of OC product launches (including project managing registrations and cost for new launches) for at least 24 months into the future
• Gather customer feedback on product attributes and prototype suggestions for both current and next generation products
• Initiate and optimize relationships with key opinion leaders and patient associations
• Actively collaborate with Payers & Trade in shaping, submitting and implementing new products with TLV and tendering regions
• Develop an intimate understanding of the market dynamics, user demographics, advisory bodies and KOLs within the OC marketplace
• Continuously monitor market trends and developments incl. competitors with an aim to identify new opportunities for growth and stay one step ahead of the competitors
• Provide forecasting input for both new products and the overall revenue of the business area



Qualifications and abilities are

• Bachelor, Master, or MBA degree in Marketing, Managerial Economics, health sciences, or similar
• +5 years of marketing experience preferably including multichannel marketing
• Proven track record in med-tech marketing (experience from a major global med-tech company considered an advantage)
• Solid track record of marketing the incorporation of products and services to deliver better outcomes across the customer journey
• Demonstrated results in developing and executing strategic plans, action items and tasks to further the company's short- and long-term objectives
• Experience in digital marketing, health economics or public affairs would be a competitive advantage
• Sales experience considered an advantage
• Proficient in Microsoft Office, particularly PowerPoint and Excel
• Fluency in Swedish & English


Personality

• Ambitious on behalf of the business and passionate about raising the bar to win
• Extremely driven, yet humble, empathetic and respectful
• Effective, consistent, and inspiring communicator
• Structured, commercially oriented and prone to decision-making based on facts and data
• The embodiment of the Coloplast values of passion, closeness, respect and responsibility
• Team player intent on making all stakeholders successful



Opportunities with the role

You have the opportunity to work in a successful and growing company that provide products which make life significantly easier and more convenient for the patient in everyday life. Coloplast has a very good reputation throughout the country and also on the international market and people take pride in working here.

You will be part of an innovative journey for both staff, customers and patients, where you have a key role to contribute and influence in a strong way. There will be good opportunities for personal development within the company.

Innovation and digitalisation are important factors for a successful future.



Contact

For inquires and more information about the position, please contact:
Catharina Herbertsson or Eva Runnerström, Recruitment consultants at PeakSearch.

E:
catharina.herbertsson@peaksearch.se
M: +46 706 152 772
E:
eva.runnerstrom@peaksearch.se
M: +46 701 725 379

Application

Apply for the position at
http://www.peaksearch.se