Company description

AstraZeneca is a global, innovation-driven biopharmaceutical business that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. AstraZeneca is one of the world's leading pharmaceutical companies. At AstraZeneca, we're proud to have a unique workplace culture that inspires innovation and collaboration. Here, employees are empowered to express diverse perspectives - and are made to feel valued, energized and rewarded for their ideas and creativity.

For more information about AstraZeneca, please visit http://www.astrazeneca.com or http://www.astrazeneca.se

 

Brand Manager Biologics Severe Asthma,Sweden AstraZeneca

Would you like to apply your expertise in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

As part of AstraZeneca Sweden Biologics Business Unit employs around 40 people within Sales and Marketing and the office located in Södertälje. By 2025 AstraZeneca Sweden aims to become a recognized leader in its core therapy areas and improve the lives of millions of people. This will be achieved by driving innovative science, preparing launches, building close collaboration and partnerships with stakeholders in health care systems, and developing high-performing teams.

To achieve our ambition, we are seeking a
Brand Manager – Biologics to our team with placement in Södertälje (Stockholm area with surroundings). You will become part of AstraZeneca’s strong R&I franchise, one of our key growth platforms. AstraZeneca has a solid product portfolio and an innovative pipeline with important upcoming launches of new highly valid products.

The role
As Brand Manager, you will leverage deep customer and patient insights within your assigned brand(s) to ensure a patient centric approach in all activities. Based on this knowledge, you develop and execute local band implementation plans, also in strong collaboration with the Franchise head and cross-functional teams. The key responsibility and focus for the Brand manager role is a biologic treatment within severe asthma.

In this role, you prepare local marketing and promotional brand activities based on the brand strategy based on launch plans by leading omni-channel, digital and other activities and tactics.

This role reports into the Franchise Head Biologics.

What you will do
• Utilize Global assets and campaigns to develop localized campaigns and materials  
• Develops multichannel approach to ensure effective implementation of strategies 
• Manages the local production agencies and ensure local sign off of all materials 
• Works closely with field team to gain customer insights and analyzes performance data and market research to gain further insights to drive local activities 
• Responsible for training sales team on marketing strategy and materials 
• Managing relationships with local KEEs in collaboration with Medical and Sales 
• Assures tasks are of correct quality and in accordance with written procedures and current legal requirements and internal standards 

In order to success, you have
At AstraZeneca, we are driven by innovation and our commitment to make a real-life difference in patients’ lives. That difference starts with you.

You are an excellent marketer, holding a bachelor’s degree or equivalent, e.g. in Marketing. Prior experience from biologic treatments, severe asthma or related specialty therapeutic are is an advantage.

Essential requirements
• 5+ years of demonstrated marketing experience from specialty pharma
• Prior launch experience and experience from multichannel marketing with solid results
• Good strategic and analytical skills 
• Strong drive for action and project management skills 
• Creative, finding new marketing solutions
• Ability to lead without authority 
• Good knowledge in market ethical rules 

You must have excellent communication skills, proficient in both written and spoken English. Your proven experience with different marketing and digital channels will be as important for the role as will your excellent collaboration and teamwork capabilities.

Why AstraZeneca

At AstraZeneca, we turn ideas into life changing medicines and strive to continuously meet the unmet needs of patients worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality.
If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you are our kind of person. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be.

Contact
If you are curious to know more then please reach out to Magnus Klingberg, Senior Recruitment Consultant at PeakSearch or Jenny Ringh, Senior Recruitment Consultant at PeakSearch. Or apply at http://www.peaksearch.se

magnus.klingberg@peaksearch.se
+46(0)70-678 09 92

jenny@peaksearch.se
+46(0)70-235 81 99

Apply at http://www.peaksearch.se